Most shoppers donâ€™t shop at small businesses just for the deals, as they do with major retailers. Rather, they want a more rewarding and memorable experience and expect a higher level of customer service. Small Business Saturday is all about shopping locally and appreciating the real meaning behind the â€œAmerican dreamâ€.
Here are a few ways that your business can expect to benefit from this increasingly popular day.
- Open earlier than normal (and your competitors) and close later.
- Offer â€œearly bird specialsâ€ only to those that get there before 10am.
- Make the day some kind of special event. From having entertainment or free food, to organizing an in-store photo contest, there are a number of ways to do this.
- Offer a promotion for that day only. Post signs outside of the store and promote via email, local and social media.
- Ask your shoppers to sign up for your email list and to follow you on social media.
- Partner up with other local small businesses. This might seem strange, but often owners find there is a great mutual benefit to teaming up with other small businesses. Also, customers love to see people working together, especially around the holidays.
- Hand out a free gift with purchase. Customers will remember that special detail and actually go out of their way to purchase something just to get something back. Turn this into an advertising opportunity by customizing the gift with your companyâ€™s logo.
- If you donâ€™t think you can afford spending extra money on the expenses of the holidays (i.e. seasonal staff, promotions/marketing and increased inventory- just to name a few), consider applying for a small business loan or merchant cash advance through Boost Business Funding. Call 1-888-290-4839 today to see how your businessÂ can get a boost.